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47 North Snowmobiles

Performance-Focused Brands Need Performance-Ready Sites

Services
Development, Custom Design, Website
Industry
Sports & Recreation

Awards & Recognitions

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dot COMM Award - Sports/Recreation

47 North is the exclusive U.S. distributor of Alpina Superclass snowmobiles and accessories trusted by serious riders who need machines for extreme conditions.

Challenge

When you’re known for performance, your digital experience has to match. To match that reputation, they needed a website that could reflect the excitement, trust and speed their brand represents. It was important to showcase their exclusive offerings, capture the adrenaline of the sport, and guide users clearly. The platform also had to serve both loyal riders and new customers unfamiliar with the brand.

Goals

  • Showcase 47 North’s exclusive U.S. distribution of Superclass snowmobiles
  • Build a digital brand experience that mirrors the thrill of the ride
  • Create intuitive navigation for both first-time visitors and seasoned riders
  • Centralize snowmobile service, maintenance, and customization details
  • Support fast updates and future growth
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Process

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Brainstorming Initial Research Stakeholder Interviews Competitive Analysis Road Map User Interviews

User Research

Solution Architecture Functional & Non-Functional Specifications Performance Criteria Infrastructure Cost Analysis Heuristic Design Test Planning

Plan & Design

API Design Database Modeling Front-end Development Back-end Development Unit testing

Development Sprint

Manual Testing Client Feedback Stress Testing

Test

System Updates Code Maintenance Website Updates
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Tech Stack & Tools

Design Figma
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Development WordPress
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Features

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Streamlined Content Management

A fully custom CMS allows the 47 North team to update site content quickly, keeping promotions and resources current.

Snowmobile Service Hub

Service content is now centralized and easy to navigate, making it simple for customers to explore upgrades or find trail-ready tips.

Responsive Design

The site’s advanced responsive design ensures flawless performance across all screen sizes.

Premium Machines Deserve a High-Performance Platform

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