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Iris Automation

Making Complex Capabilities Understandable & Marketable

Services
Development, Custom Design, Website
Industry
Industrial

This Michigan-based industrial automation provider, Iris Automation offers everything from process engineering to systems migration and technical services.

Challenge

With services spanning multiple disciplines, Iris Automation needed more than just a website, they needed a digital foundation. The goal was to make their expertise easy to understand and impossible to overlook.

Goals

  • Present their full range of automation and consulting services in a clear, strategic layout
  • Communicate the brand’s mission and expertise with engaging, human-centered copy
  • Improve visual hierarchy and navigation for a better user experience
  • Build credibility for both technical buyers and executive decision-makers
  • Create a digital space that reflects the quality of their work and vision
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Process

Discover

Brainstorming Initial Research Stakeholder Interviews Competitive Analysis Road Map User Interviews

User Research

Solution Architecture Functional & Non-Functional Specifications Performance Criteria Infrastructure Cost Analysis Heuristic Design Test Planning

Plan & Design

API Design Database Modeling Front-end Development Back-end Development Unit testing

Development Sprint

Manual Testing Client Feedback Stress Testing

Test

System Updates Code Maintenance Website Updates
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Tech Stack & Tools

Design Figma
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Development WordPress
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Features

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Service Highlights

Detailed sections outlining each service category, complete with benefits and project examples.

Responsive Design

A clean, mobile-friendly layout that adapts seamlessly across devices and screen sizes.

Engaging Content

Website copy that explains complex offerings in a way that’s confident, readable and compelling.

Does Your Website Communicate the Depth of What You Do?

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