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Retro Rocks Pub

Crafting a Restaurant Website That Feels as Elevated as Its Menu

Services
Development, Custom Design, Website
Industry
Food & Beverage

Retro Rocks Pub blends bold, globally inspired dishes with a high-energy, rock ’n’ roll atmosphere. It’s where gourmet flavor meets nostalgic vibes, making it a favorite Michigan restaurant in Saginaw and Bay City.

Challenge

Retro Rocks Pub faced the challenge of translating their unique dining experience, as their past website didn’t reflect the experience guests had in-store. They needed a platform that could represent both the quality of their food and the energy of their environment, while also being easy to manage internally.

Goals

  • Create a site that reflects the energy and theme of the restaurant
  • Showcase a fully editable food and drink menu
  • Improve visibility to drive in-person traffic
  • Highlight weekly specials in a prominent, updatable format
  • Empower staff to make site changes without dev support
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Process

Discover

Brainstorming Initial Research Stakeholder Interviews Competitive Analysis Road Map User Interviews

User Research

Solution Architecture Functional & Non-Functional Specifications Performance Criteria Infrastructure Cost Analysis Heuristic Design Test Planning

Plan & Design

API Design Database Modeling Front-end Development Back-end Development Unit testing

Development Sprint

Manual Testing Client Feedback Stress Testing

Test

System Updates Code Maintenance Website Updates
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Tech Stack & Tools

Design Figma
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Development WordPress
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Features

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Dynamic Food Menu

An editable, flexible menu layout designed for fast updates without sacrificing design.

"What's on Tap?" Sidebar

A live sidebar showing current drafts so guests know what’s available in real time.

Weekly Specials Section

A homepage feature for weekly promos and limited-time offers; easy to swap, always visible.

Do You Want Your Restaurant To Stand Out?

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