Retro Rocks Pub

Turning a Local Favorite into a Standout Name

Services

Branding

Industry

Food & Beverage

Retro Rocks Pub is a fine dining spot in downtown Saginaw and Bay City, Michigan, known for its diverse menu and rock ’n’ roll atmosphere filled with music and memorabilia.

Challenge

Blending the high-end dining experience with the energy of rock ’n’ roll required a careful approach. The branding needed to convey both sophistication and edge, striking a balance that would resonate with food enthusiasts and music fans alike.

Goals

Create a distinctive brand identity that reflects both the upscale dining and rock ’n’ roll atmosphere
Appeal to diverse audiences, from fine dining patrons to casual music lovers
Integrate musical elements into the design without sacrificing elegance or professionalism
Strengthen local recognition by emphasizing the restaurant’s heritage and community roots

Concept

Look & Feel

Retro Rocks Pub’s branding capture the thrill of a night out while maintaining a sense of refinement. Bold, dynamic elements nod to the rock ’n’ roll vibe, while clean lines and balanced composition keep the identity polished. The result is a brand that feels energetic, welcoming and unmistakably unique.

Brand Identity

Rooted in a love for music and elevated dining, Retro Rocks Pub’s brand identity strikes a perfect balance between edge and elegance. Applied across menus, decor and merchandise, the design creates a cohesive experience that feels both iconic and inviting.

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