Skills Analysis

Modern Branding for a Tool That Reshapes Leadership Testing

Services

Branding

Industry

Leadership Development

Skills Analysis is a unique leadership development tool designed for professionals and teams. It helps identify actionable leadership strengths and growth opportunities.

Challenge

As a new product in a competitive space, Skills Analysis needed a brand identity that looked credible, forward-thinking and distinct from legacy assessment tools. The design had to communicate clarity, innovation and trust - appealing to decision-makers in corporate, coaching and HR spaces.

Goals

Establish a polished, professional brand from scratch
Convey innovation while remaining credible and academic
Visually reflect the product’s core value: leadership guidance
Build trust with career-focused professionals and organizations

Concept

Look & Feel

The design is clean, refined and slightly academic. A soft neutral palette keeps the system modern and accessible, while sharp layout structure conveys precision. Everything from typography to iconography was chosen to align with the confidence and clarity of the test itself.

Brand Identity

The brand uses a compass mark to represent guidance and direction - core to the product’s mission. A strong serif font reinforces credibility and positions the tool as serious and research-backed. The identity system is structured to feel intelligent, modern and distinctly premium.

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