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Bob Redmond Auto Collision

Giving a Community Staple a Brand That Drives Confidence

Services
Branding
Industry
Automotive

Bob Redmond Auto Collision has been serving Saginaw and the surrounding areas with professional, affordable and convenient auto body repair services since 1986.

Challenge

Bob Redmond Auto Collision came to us with an outdated logo that lacked scalability and modern appeal. Our challenge was to refresh their brand identity to reflect their long-standing reputation while updating their look to align with today’s design standards.

Goals

  • Revitalize the logo with a modern, professional look that remains true to the brand’s roots
  • Create a visually appealing, scalable logo that would stand out across different mediums
  • Select colors, fonts and styles that embody the company’s commitment to quality and craftsmanship

Concept

mood board
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Look & Feel

Bob Redmond Auto Collision’s new look balances strength with simplicity. Clean lines, bold type and a grounded color palette create a sharp, professional impression - designed to stand out across signage, print and digital without losing the grit and trustworthiness of a local shop.

mood board

Brand Identity

The brand identity blends modern grit with legacy. A bold icon and industrial typeface anchor the design, while deep blues and fiery red-orange accents reflect trust, energy and craftsmanship. The nod to “ESTD 1986” reinforces the brand’s roots and long-standing reputation for quality repair work.

Hat brand indentity
Overalls brand indentity
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Build a Brand Drivers Recognize & Trust

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