Synonym Swap

End-to-End Mobile Game Design & App Development

Services

App Development, Custom Design

Industry

Automotive

Platform

Mobile

Awards & Recognitions

Horizon Interactive Awards - Mobile App

Synonym Swap is a fast-paced word game that challenges players to think on their feet by matching synonyms under pressure.

Challenge

The creators of Synonym Swap needed a complete concept-to-launch solution for their debut mobile game. From mascot creation and character design to UX/UI development, backend logic and publishing on both iOS and Android.

Goals

Build a cross-platform game with seamless performance on iOS and Android
Design an engaging, personality-driven interface featuring a custom mascot
Create intuitive gameplay mechanics with easy onboarding and tutorial flow
Develop leaderboard and achievement systems to drive user retention
Deliver a scalable backend that allows admins to manage puzzles and users

Process

Discover

Brainstorming Initial Research Stakeholder Interviews Road Map

User Research

Functional & Non-Functional Specifications Performance Criteria Solution Architecture Infrastructure Cost Analysis

Plan & Design

Database Modeling Android App Development iOS App Development Back-end Development Unit testing Data Gathering

Development Sprint

Manual Testing Client Feedback Stress Testing

Absolutely amazing team! EmilyKate and Andrew were very professional, prompt, and helpful. They took the time to explain things I didn't understand with patience. Thank You Hierographx so much.

Avery Kovatch, Founder

View Website cs image

Tech Stack & Tools

test Adobe XD

Features

Gamified User Progression

Players advance through increasingly challenging rounds, earning points and achievements to boost long-term engagement.

Lives & Monetization System

A lives-based system keeps gameplay exciting. Players can wait for lives to regenerate, watch ads or purchase more.

Flexible Account System

Players can jump straight in and play anonymously or create an account to track progress and achievements.

Solution

filler

Mascot Design

We created Swapper the Sloth, a laid-back yet clever mascot that embodies the game’s personality. From icon to in-app animations, Swapper adds warmth, humor and consistency across the entire experience - making the brand instantly recognizable and more memorable to players.

Cross-Platform Development

Built as a hybrid web app, Synonym Swap delivers a seamless experience across iOS and Android devices. The codebase was optimized for performance, ensuring smooth animations, quick load times, and consistent functionality.